Il Ristorante
Visual identity redesign.
Client
Il Ristorante is a chain of Italian restaurants that puts generosity, sharing and the pleasure of good food at the heart of its experience.
The brand needed to refresh its image to better express its personality, stand out from the crowd and build a recognizable world across all its touchpoints.
Role
I led and carried out the redesign of Il Ristorante’s visual identity, with the aim of building a bolder, lasting and recognizable brand.
The identity is built around a characterful typeface inspired by Italian shopfronts, an extended color palette and a graphic system that adapts to every medium, from the most understated to the most expressive.
Credits
A project made at Wokine
- Art direction
- Romain Dekyndt
- Consulting & strategy
- Nicolas Wellem, Victor Gabriels
- Copywriting
- Aurore Pouillard Rémy
