Oh! Les Fleurs
Digital redesign for an artisan florist.
Client
Oh! Les Fleurs are artisan florists with a unique savoir-faire and 4 shops in and around Lille.
A family story of more than 20 years, now also growing online, notably with an e-commerce site.
Role
My role was to own the art direction of Oh! Les Fleurs’ digital image and to direct the photo shoot in the shops.
The heart of the redesign was the website, which had to reflect the modern, fresh feel of the shops while making it easy to order online.
Product photos are, of course, essential for a florist. The challenge of the shoot was to come up with original shots that set the brand apart from its competitors and showcase the art of bouquet making.
Credits
A project made at Wokine
- Art direction
- Romain Dekyndt
- Web design
- Romain Dekyndt, Evan Fasquelle
- Front-end development
- Léo Perlier, Corentin Bernadou
- Photography
- Laurent Guesquière
- Behind-the-scenes video
- Clément Verhoeven
